No matter whether it is 2019 or 2021, search engine optimization would remain the most important digital marketing technique. It is an effective way to reach customers organically. If you can see it right and do everything right then you can become a powerful entity on the internet. One of the biggest hurdles that come in the process of staying on the top is the frequent update. Google, one of the widely used search engines, rapidly introduces changes in the SEO process. A business has to keep up with time and the latest technologies.
Some countries focus hugely on internet marketing and are home to the best SEO companies. One of the most prominent being Australia. If you are among that 70% to 80% of businesses that focus on getting ranked on Google organically, then you have to be prepared for the future.
As we all know that 2021 is approaching, preparing a digital marketing strategy is important. Take a look at the upcoming trends for 2021 and kickstart your business.
Befriend Artificial Intelligence:
RankBrain, an algorithm used by Google as a ranking factor, and now the search engine is working to improve it with time. Hence, RankBrain will play an important role in your ranking, so you have to optimize your SEO strategy for RankBrain.
How To Optimize For AI?
Though the details won’t be shared you have to be very observant; captivate your engaging readers with well-organized content. If you want to get an SEO strategy tailored for you, reach professionals at the best SEO company in Australia. They will help you to assess your page strength using an on-page SEO checker based on several factors like backlinks, readability, and more.
Using Voice More Than Typing:
In the coming year, voice search will impact search queries. Voice search technology has come a long way in recent years. We can all experience that with Apple’s Siri, Google Assistant, and more. Also, 55% of households are predicted to use smart speakers by the next year.
How To Incorporate Voice Search?
Consider your keywords. Yes, no matter what kind of search you are focusing on, your keywords would be the most prominent factor. Here, in voice search also, you have to pay attention to every aspect of using keywords. Identify longer phrases because voice searches tend to perform better. Understand it with an example; a person might speak “What are the best ways to lose weight in winters?” On the other hand, he might type ‘lose weight in winters.’
Consider Mobile-Friendliness To Another Extent:
Mobile-first indexing has become a hot topic considered by Google. It pays equal or we can say more attention to the mobile version of a website as compared to its desktop version. It is because of the increased number of mobile users in Melbourne, the USA, India, and all parts of the world. If you want to make this feature your strength, you can hire Seo Services in Melbourne. It will help you to concentrate on other important business aspects after giving your work to an experienced SEO service provider.
How To Make Your Website Mobile-Friendly?
You must make your website user-friendly to attract more customers. Google should crawl your URLs. For that, you have to ensure that you don’t have a “disallow directive” in place. One thing you have to keep in mind is to beware that Googlebot should not load content that requires swiping, and clicking. It is called lazy-loaded content and Google must see this. One tip here is that, same meta tags should be used on desktop and mobile sites. It will help you make the process of making a mobile-friendly website and reach one step higher easily.
Follow EAT Principle
If you want to rank high and maintain your spot on SERPs, then you must go deep in your content strategies and quality. Must be following EAT- Expertise, Authoritativeness, Trustworthiness. Holding the viewer’s attention and creating authenticity is hard but you can do it with EAT.
How To Ensure Quality Content?
Create buyer personas; it will help you understand the type of content needed by your clients. The next step is to search the intent and map out the customer journey. It follows by creating content that fits the format. For example, if you are targeting millennials, then you can go for uploading videos on social media platforms.
Whenever you write any content, statistics and facts should be backed by authentic and government websites. If you can write long content, that is 3000+ words, then you become eligible for getting triple traffic and four times more shares as compared to shorter write-ups. Moreover, it would help you to achieve 3.5 times more backlinks. You can create a strategy of focusing on long-form content but it must contain quality.
Featured Snippets Will Count More
Want to climb Google rankings? Paying attention to be featured on the snippets is also an option. It is like a shortcut to gain prominence in the search engines, especially Google. You should qualify your content writer to write something awesome so that Google gives it importance and give you a spot in the snippets.
Feature Your Content In Snippets
Your content should be structured in Question/Answer format or you can include how-to-guide. Moreover, if you can a little more research, then you can add crisp brief bullet points so that Google can crawl it easily and analyze it to make a snippet. The use of relevant keywords in the smoothest ways is a must. You can get a better idea from the “people also ask” section.
The Bottom Line
SEO is a part of the rapidly changing world. Make sure you follow the race to outshine the competition. Get to know the upcoming trends; hire SEO services and rank high in Melbourne. Stay tuned for more latest information.